• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

News Magazine

  • _Computer
    • Digital World
  • _Entertain
  • _Family
  • _Fashion
  • _Health
  • _Media
  • _Travel
  • _Sport
You are here: Home / Business / Rum Aficionados Are in For a Treat with Relaunch, New Label

Rum Aficionados Are in For a Treat with Relaunch, New Label

June 6, 2017 by admin

Rum Aficionados Are in For a Treat with Relaunch, New Label

(NewsUSA) – Rum aficionados, rejoice. A classic brand is re-entering the spotlight with a new look.

St. Lucia Distillers is re-launching the Chairman’s Reserve rum in the United States in July 2017, and will unveil new packaging designed to highlight the brand’s distinguished history and reputation for quality blends in the English rum style.

“Chairman’s Reserve has always been recognized amongst the finest rums in the world,” says Benjamin Jones, director of North America for the brand.

“Now, with an elegant, refreshed look, Chairman’s Reserve will return the spotlight to St. Lucia as an island with a rich and an original legacy for producing world-class rum,” he says.

The new label for Chairman’s Reserve positions the brand to compete at the premium level in the rum category and compete against premium aged spirits overall, according to a company statement.

The Chairman’s Reserve portfolio includes Chairman’s Reserve Rum Original, Chairman’s Reserve Spiced Original, Chairman’s Reserve The Forgotten Casks, and Chairman’s Reserve White Rum.

Chairman’s Reserve Rum Original is the flagship St. Lucian rum, created in 1999. Chairman’s Reserve Original combines rums from Coffey column stills and copper pot stills, well blended after maturation and further aged in oak casks.

Chairman’s Reserve Spiced Original starts with original Chairman’s Reserve and adds a spicy kick from a Caribbean bark known as “Bois Bande,” which has a reputation as an aphrodisiac. Other key ingredients include cinnamon, nutmeg, clove, vanilla, and allspice, as well as lemon and orange peels.

The Forgotten Casks of Chairman’s Reserve is formulated to mimic casks of rum that were saved from the St. Lucia Distillers during a fire on May 2, 2007. The casks were misplaced, then rediscovered, but were too old for the Chairman’s Original blend, and the rum was released on its own in the extra-aged category.

More about:
'Unauthorised' Stuart McCourt and CEO Americas Magazine 'not connected' with The CEO Magazine

The product was successful enough for Chairman’s Reserve to regularly hold back some original rum for additional aging and branding as Forgotten Casks.

Chairman’s Reserve White Rum features hints of citrus and a blend of three- to four-year-old rums aged in American white oak casks after distillation in copper pot stills and a Coffey still.

In addition, “St. Lucia Distillers will re-release the brand, “1931,” as a limited reserve expression in the Chairman’s portfolio,” according to a company statement. The rare aged rum will be known as “Chairman’s Reserve 1931.”

For more information about Chairman’s Reserve products and the relaunch, visit spiribam.com.

Article Resources
Link to this article: Copy and paste the following code
Embed this article:

(Why?)

Published at Tue, 06 Jun 2017 13:17:41 +0000

no similar posts

Filed Under: Business

Primary Sidebar

Latest posts:

finding great business sites for business owners?

Finding a valid inbound link – in the year 2022

Where to find a valid link – in 2022

STUNT Receives Emerging Sport Recommendation from the NCAA’s Committee on Women’s Athletics

Visit our Sponsors:

ProSeoDirectory Find your Dealroom GreatBusinessDirectory Fast Directory on the Web

More …

Try different method to come out from google chrome not responding?

Global Company Moves to Ease the Tension in American Prison System

Entertainment News from Send2Press Newswire

Technology News from Send2Press Newswire

News Site Rantt Takes The Time to Get It Right

Get Fit from Home with Resistance Bands, Videos and App

STUNT Receives Emerging Sport Recommendation from the NCAA’s Committee on Women’s Athletics

Global Company Moves to Ease the Tension in American Prison System

Footer

More Sites:

  • Online-Ticker
  • Howto-Do.it
  • All Articles
  • Legal
  • Top

Imprint

Sitemap

© 2023 · Awantego.com ·