PRLog (Press Release) – Jul. 16, 2014 – PALO ALTO, Calif. — Ever since animated GIFs gained support in mainstream browsers, people have made “interactive” banner ads. The main drive of animated ads is to gain click through. With the invention and mainstream acceptance of Macromedia Flash, a new class of ads popped up. The website banner design services providing company than continue this tradition today with audio-driven ads that explain and teach potential customers about HP’s photo imaging technology, and basically function as mini-presentations.
Along the same lines, more and more companies have thrown their hats into the ring with Flash overlay ads. These ads (usually of gargantuan file size) overlay the text of Web pages and entice customers to view much more than can typically fit into a banner ad. Currently, these behemoth ads are only available in Internet Explorer, but other browsers are now building in support for these overlays. However, even though many users find them annoying at best (confusing at worst), these overlay ads are reported to achieve clickthough rates up to a 50 times better than traditional banner ads. If you decide the risk of offending your customers is worth the reward of the high clickthrough rate, check out this Macromedia article about creating transparent Flash movies.
Do look for the size while providing Website Banner Design Services. Still the most common and most-used ad size, the banner ad is measured at 468×60 pixels. This ad size has become so popular that it’s a preset in recent versions of Adobe Photoshop. Also popular are “skyscraper” banners, which weigh in at 120×600 pixels. Lots of ads don’t fit a pre-defined size, such as all the Flash pop-over ads which have become more popular in recent months.
Many website banner design services and skyscrapers ads follow a “thirds” formula.
Two-thirds of the ad contains a picture and the main advertising points; the remaining third is devoted to minimal copy and clickable buttons.In the examples provided here, both Carnation and Microsoft use similar layouts for vastly different products and markets.Other sizes and shapes gaining (and in some cases, losing) popularity include:
Square ads (most often seen in technology Websites)
Pop-ups (most certainly losing steam since most Web browsers and toolbars come equipped with a pop-up blocker)
Pop-unders (not quite as bad as pop-ups, but still losing ground due to pop-up blockers)
Interstitials (a nearly full-page ad that loads between the page you clicked and the one you want to see)
http://www.bannerstylist.com/ is a leading online website banner design service provider, with good number of satisfied clients leading their stream of business.
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